Our Approach

"Unlocking retail business growth in a fragmented and changing world of social media, low cost online shopping alternatives and changing customer behaviours with a proven Recruit | Retain | Reward (R3) marketing model leveraging the latest innovative marketing and sales technology tools"

Successful retail marketing and selling is a crucial process that needs continued focus and attention through its 3 key stages to generate successful results and returns in the short and long term! The difference in results comes down to how you do this in todays marketplace....its a changed world for retailing and quite a few of our old tools and methods are no longer effective in this new world.

Although the R3 Marketing and Selling model is a simple process on paper and in theory; in practice however, it is anything but simple - a learning and experimental attitude is required to see each stage through to full success........and a constant ongoing vigilant focus on all 3 stages - at all times!

SMi Marketing Services can help you quickly craft the right growth plan based on our R3 fundamentals and employing the latest innovative marketing and sales technologies and techniques combined with your unique business proposition to improve business results.

RECRUIT

Starting day 1 you need to know your target market segment- just winging it will not suffice - spend the necessary time to research and analyze and define your key target! Just looking at the competition is not adequate.

KEY QUESTIONS:
Who is your target clientele?
What do they look like? Socio-economically and culturally.
How do they behave?
Where do they come from or go from your location?

KEY THINGS TO KNOW:
What your brand stands for.
Your key point of difference from competition.

RETAIN

Now you have attracted your targeted clients and customers - what do you do to keep them? How do you separate yourself from your competition? How do you make them want to return?

KEY QUESTIONS:
What are you doing inside and outside the location to encourage engagement?
What promotions are tied to visit frequency and repeat visit goals?
What are your social media goals and engagement activity?

KEY THINGS TO KNOW:
Conversion rates.
Average sales per client.
New versus repeat customers.

REWARD

So now your targeted customer has visited 5 times - what next before your competition gets wise and matches your offering or worse does something better to intrude on your established base?

KEY QUESTIONS:
What do they look like? Socio-economically
What are their social media profiles saying about them?
Where are they coming from or going to? and Why?

KEY THINGS TO KNOW:
High value customers.
Customer social profiles - key influencers, etc